BP/G Radio Intellectual Property Podcast

Can a trademark lawyer learn anything from a brand expert?  You bet.  We speak with Susan Bernstein, a brand consultant for national consumer retailers at Tait Subler (www.taitsubler), on the differences (and commonalities) between “brand” and “trademark” and the notion of “brand theme.”  Brands can lose their way and die when they lose relevance or purpose (think of the PLYMOUTH mark).  But can they be revived?  And what of superbrands like APPLE and NIKE, which transcend product line?  How do you get one of these (they’re hard to come by)?  Listen in.

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