What do newspapers know about trade secrets? Who cares… You are a reporter and you are on fire. A great story is brewing about corporate fraud, false product testing, corrupt board members (what else can we add)… and the source is legit. An insider providing real documents, real names, real numbers. This will be a corporate takedown (like that tobacco movie). Trouble is - a lot of this stuff is flat-out trade secret information - confidential and valuable technical and financial information. Here’s a twist - the editor’s on your back all the time and you’ve had it. You’re going to jump ship and carry this killer story (a “trade secret”??) crosstown to “the other paper.” Now you’re in double trade secret trouble. What’s a good journalist to do?
We didn’t have a clue. So we called some people: Professor Mark Neuzil, former Chair of the Journalism Department at the University of Saint Thomas (in the fair city of Saint Paul) and Doug Glass, News Editor at the Associated Press-Minnesota. We explored how news media deal with trade secrets - those they’re getting from sources and those they want to protect from competitors. Think “Think Secret” and Par Ridder (google for the goods). While we had them cornered, we also chatted briefly about plagiarism detection (more to come later).
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