BPG Radio - All IP All the Time

You are the owner of a website on the humor of Millard Fillmore (www.crazymillardfillmore.com - this is not a real site).  Someone searches on Google for “millard fillmore humor.”  One website.  Website found.  But what if you have a website on printer cartridges.  Get in line.  There are over 3 million sites returned on a Google search for ”printer cartridges” (www.re-inks.com, a real site, came up first today).  How do you get your penniless startup website higher on the search rankings??   Another real scenario: your e-tailer client gets sued for trademark infringement and has to change the domain name it has been using for the last 8 years.  How do you transition to a new site without a catastophic loss of page rank and sales?  You need to know the mysteries of search engine optimization (SEO).  Our guest Peter Quale (see picture), an independent search engine optimizer, tells all: what is SEO, how to move your site up in page rank, and how to recover from a domain name change.  And of course we discuss the underbelly of SEO:  poison words, spamdexing, page cloaking, and link farming and other things you should not do (Peter says so).

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