BP/G Radio Intellectual Property Podcast

Robert Morris of Walker Morris - in a special video.

Watch it at:  http://ernestgrumbles.posterous.com

Guest: Robert Cumming, Esq., Walker Morris -

Sometimes we get guests by chance - and usually we have great luck.  This happened again when Robert Cumming, a UK trademark solicitor from the Walker Morris firm (Leeds, UK), was bouncing his way around the U.S. a short while ago.  We sat him down for a friendly chat in Minneapolis and drilled him on law practice in Leeds (home of great lawyers and site of a famous Who concert - http://en.wikipedia.org/wiki/Live_at_Leeds).  Robert talked about UK vs. US vs. Euro. Community trademark practice and the ridiculously speedy trademark examination process in the UK (did he say same day examination? - hear it yourself).  And he discussed the recent drop in European Community trademark filing fees.  Yes - correct.  A governmental agency actually reduced fees (because they were so efficient they were making money!).  We (in the US TM practice) could learn from a few of these practices. 

Keep an eye here for a bonus 1-minute video of Robert Cumming on Why You Should File a Trademark in the UK.

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Can a trademark lawyer learn anything from a brand expert?  You bet.  We speak with Susan Bernstein, a brand consultant for national consumer retailers at Tait Subler (www.taitsubler), on the differences (and commonalities) between “brand” and “trademark” and the notion of “brand theme.”  Brands can lose their way and die when they lose relevance or purpose (think of the PLYMOUTH mark).  But can they be revived?  And what of superbrands like APPLE and NIKE, which transcend product line?  How do you get one of these (they’re hard to come by)?  Listen in.

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